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Pay Per Click Blog

Enhanced PPC Campaigns and 5 Reasons To Switch Now

Enhanced PPC Campaigns and 5 Reasons To Switch Now

If you’re not reaping the rewards of enhanced ppc campaigns here’s a few reasons why you need to start!. Firstly, as of 22nd July all of your PPC campaigns will be automatically switched to enhanced PPC campaigns so you might as well do it now rather than find a sudden change and not know for…

Product Listing Ads: Why You Need To Be Using Them!

Product Listing Ads: Why You Need To Be Using Them!

So you’re running your own Pay Per Click campaign, getting good results and might even fancy yourself as quite the expert on PPC. Are you soaring through AdWords and Analytics and boosting your heroic influence in the process? How your know-how is increasing traffic and what it is that elevates you above your competitors is…

Why Negative Keywords Can Make Or Break Your PPC Campaigns

Why Negative Keywords Can Make Or Break Your PPC Campaigns

A couple of months ago I did a blog post on how to choose negative keywords for your PPC campaigns but as a follow up I want to explain the importance of the selection and how negative keywords can make your or break your PPC campaigns. If there’s one thing that us online marketing experts are…

How to Improve Your AdWords Quality Score

How to Improve Your AdWords Quality Score

As Caroco’s long running PPC hero; I take pride in ensuring that for every PPC campaign I manage; I am able to achieve the best quality score possible however when I get excited and report back to those clients in question, telling them that I have received an all-important quality score of ten; they often…

Did You Miss Google’s Enhanced PPC Campaign Hangout?

Did You Miss Google's Enhanced PPC Campaign Hangout?

Google must have read our Enhanced PPC Campaigns blog post a couple of weeks ago as they’ve done a Google Hangout on that very same subject! If you missed it don’t fret because, like the Super Heros we are we’ve got the video here! Hopefully our blog post explained what the changes will mean to you…

PPC: Organising Ads And Campaigns

PPC: Organising Ads And Campaigns

For as long as I can remember, I have had client after client approach me with the same worried look on their faces and all asking me that same question “How do I organise my pay per click ads and campaigns”. Believe it or not, despite my years of experience, there was a point in…

PPC: Enhanced Campaigns

PPC: Enhanced Campaigns

We all know that Google likes to demand attention and be the talk of the town and earlier this month, Brin and his team managed to do just that by announcing the biggest change to Google AdWords in years. For those, including myself, who have spent years refining ads and budgets and have gained the…

PPC: Dynamic Keyword Insertion

PPC: Dynamic Keyword Insertion

Ready to implement a PPC campaign but finding yourself drowning amongst your keywords? Then why not consider dynamic keyword insertion? Dynamic keyword insertion (DKI) is a feature offered by Google that allows advertisers to customise an ad to a search query however, despite so many businesses struggling to find the time to create ads and…

Understanding PPC Metrics

Understanding PPC Metrics

We all know that PPC requires a solid understanding of analytics, figures, budgets and everything from max CPC to CTR; it can get confusing and at the best of times can be quite misleading however, that’s where I come in. As a dedicated and experienced PPC professional, I have spent years mastering the art of…

Improving Your Click Through Rate

Improving Your Click Through Rate

Are your PPC campaigns failing to deliver the results you expected? Are the click through rates of your campaigns surprisingly low? There are many online marketing experts who will all have different opinions on the importance of click through rates(CTR)  however, my personal opinion stands in favour of the popular consensus; that click through rates…

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